OU men's basketball: Not your average "Daug"

OU mascot Top Daug crowd surfs in the second half during the men's college basketball game between Oklahoma and Texas A&M at the Lloyd Noble Center in Norman, Okla., Saturday, March 1, 2008. Ken Evans returned to perform as Top Daug as part of a tribute to the 1988 OU men's basketball team. The Sooners won, 64-37. BY NATE BILLINGS, THE OKLAHOMAN ORG XMIT: KODD-o-g — spells dog.

D-a-w-g — the slang way to spell it, and how the University of Georgia does it.

D-o-g-g — only if you’re Snoop.

So why does Oklahoma’s Top Daug spell its name with a “u?” The answer is simple: branding.

When Top Daug was first introduced, it had a logo where the word “Top” was positioned above the word “Daug.” This…