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Oklahoma Sooners Football Hot Links: OU rolls out “Kyler Knows” Heisman Trophy campaign for Kyler Murray

OU’s Heisman Trophy campaign for Kyler Murray is officially underway, and the theme for K1 throws it back to 1985 Heisman winner Bo Jackson.

If you’ve been around long enough to recall, Jackson teamed up with Nike back in the day with the slogan “Bo Knows”, and like Murray today, Jackson was also a superstar athlete who played both football and baseball.

I don’t know about you, but after checking out KylerKnows.com, I feel the need to spend a LOT more time in the gym, specifically near the dumbbell area. In all seriousness, the case for Kyler is incredibly strong, and strengthening by the week.