Oklahoma Sooners football: Assessing the NCAA’s NIL problems

Name, image and likeness – commonly referred to as NIL. It’s all anyone in the world of college sports wants to talk about. The situation around what were intended to be licensing deals spun out so fast that it might have cost Mark Emmert his job as NCAA president.

I’ve been kicking around some ideas with the esteemable Tye Burger of Kansas State site Bring on the Cats about the impact of NIL deals on the NCAA and the college sports industrial complex. We decided to take the conversation online.

We didn’t really solve anything. I’m not sure if we even reached any conclusions. But here are our thoughts on some of the more pressing questions surrounding the explosion in NIL deals. Feel free to…