Endorsements and social-media money are coming to college athletes. Coming very soon. Going to be voted on in January. Likely to be implemented in August 2021.
Not everyone involved in collegiate athletics has to like it. But they do have to accept it.
“This isn’t something anybody should be running from,” OU athletic director Joe Castiglione said. “They need to be running to it.”
West Virginia is running to it. Mountaineer football last week announced a partnership with marketing consultant Jeremy Darlow to educate WVU football players on how to develop their skills in growing their personal brand.