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NFL opener proves Sooners rule the league with star-studded ad lineup

The faces of the NFL either came from Donna Kelce or Norman, Oklahoma, apparently.

As Sooners on SI's John Hoover pointed out Thursday night, four different Oklahoma Sooners were featured in different commercials during opening night of the 2025 NFL season when the Philadelphia Eagles and Dallas Cowboys got things going, including Baker Mayfield, Jalen Hurts, Lane Johnson and CeeDee Lamb. And even more familar faces will pop up in ads as the season goes on.

So far in the first half tonight we’ve seen Baker Mayfield, Jalen Hurts, CeeDee Lamb and Lane Johnson in national ad campaigns.