Nearly 30 years after Nike's wildly successful "Bo Knows" ad campaign featuring two-sport star Bo Jackson, Oklahoma is doing a Kyler Murray-based spinoff to promote the Sooners quarterback for the Heisman Trophy.
It started with Murray tweeting a photo of himself recreating the famous Bo Jackson pose, shirtless in shoulder pads with a baseball bat behind his neck.
A bit later, the official Sooners football account tweeted the link to KylerKnows.com, to promote Murray for the Heisman.
"I've dreamed of it my whole life, winning the Heisman," Murray is quoted as saying on the site, on top of another photo in shoulder pads, this time with the bat resting on his shoulder.