In case you missed the recent happenings at Big 12 meetings in Irving, don’t feel too bad.
Just two news organizations covered the final day, down from a high of three earlier in the week. So much for the overkill media coverage of the last decade — where dozens of reporters covered the expansion sweepstakes and even more once threatened to crush former Commissioner Dan Beebe against a bank of elevators in Kansas City.
The media spotlight has seldom been friendly to the Big 12.
So what’s changed from the dysfunctional conference that always seemed way too close to the self-destruct button?