For those not familiar the cupcake gained relevance for the OKC Thunder all thanks to Kendrick Perkins. During Perkins’ tenure he began the habit of referring to anyone not giving their all in practice as “cupcake”.
Well this moniker then extended beyond the practice court to a place where the OKC Thunder would dub players they considered “soft” cupcakes. The cupcake then took a step up into the main stream media narrative.
July 4 Westbrook cupcake photo launches war:
This occurring on July 4, 2016 when Kevin Durant made his infamous decision to bolt for Golden State.