Exploring Kevin Durant’s Partnership With Orange Leaf Yogurt

Celebrity endorsements, particularly those from athletes, are practically second-nature in today’s world of marketing and brand development. Sometimes, those deals can appear disingenuous – it’s unlikely that millionaires that take care of their bodies so well actually enjoy breakfast at Taco Bell. Others, like the relationship between Oklahoma City Thunder superstar Kevin Durant and Orange Leaf Yogurt, are partnerships that share a common goal.

A recent post by Forbes.com explored the union between Durant and Orange Leaf, which has over 300 locations in the United States and Australia. The yogurt company’s president, Geoff Goodman, talked to Forbes about why Durant was particularly targeted…