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Zach Smith Gives Lesson in New-Age Buckeye Branding

Zach Smith, like most collegiate coaches worth their weight in salt, are out on the recruiting trail today. Normally, coaches hit the trail decked out in regalia befitting their employers.

Smith, however, eschewed traditional Ohio State wear, and his choice apparently baffled a high school coach. Luckily, Smith was ready for him:

Had a coach ask me "Where's ur logo?" - Had to let him know... These ARE our logos. #THE #Zone6 pic.twitter.com/k81TCCD5rI

— Zach Sith #Zone6 (@CoachZachSmith) May 20, 2015

Zone-6, of course, is the name given to the Ohio State wide receiving unit.