Bidding wars for broadcasting rights are always fascinating to watch. Look what’s happening with the NFL when it comes to what networks get in on the action. The price to broadcast NFL football is in the billions, and it’s easy to understand why networks have no problems agreeing to the hefty price tag since football is the most popular game in the United States.
Soon it is going to be time for the Big Ten to cash in. The conference is currently in a $2.64 billion dollar television deal with FOX and ESPN that will expire in 2023.