Xavier University doesn't need a football team.
Football is a pretty easy sell, especially in Ohio. If the question is "should we have some football?", the answer is invariably "yes", no matter what the context. Wedding shower? Yes, football. Thinking about eating a hot dog later? Yes, football. After watching "Beaches" with your great-aunt? Yes, football.
So when a major institution in Ohio that hasn't had football for over fifty years asks itself "should we have some football?", the answer to that question seems fairly obvious.
This is bolstered by a recent Cincinnati.