Around this time last year, the landscape of college athletics changed when it was ruled that student-athletes could be compensated for their name, image, and likeness. While student-athletes should absolutely be allowed to earn money while playing college sports, there are some things that come along with NIL that come off as really creepy.
Just look at what Austin NIL is doing with their offering of an “access pass” for $199. Since it is Texas, it’ll probably take just minutes to sell the 4,000 passes that they are planning on offering. Ohio State would likely be able to sell out just as quick if they offered something similar.