A new era of college sports has officially begun.
For the first time ever, NCAA schools are allowed to directly share revenue with their athletes as a result of the House v. NCAA settlement that was finalized last month. While college athletes have been able to make money off of their names, images and likenesses since 2021, the 2025-26 season will be the first time that athletes receive payments from their schools that aren’t directly tied to academics.
Ohio State athletic director Ross Bjork announced last month that OSU will share revenue with athletes from four of its 36 varsity sports – football, men’s basketball, women’s basketball and women’s volleyball – in the first year of the new model.