Throwing your hands up in the air and going "oh the hell with this!" is one strategy, I guess. It's the one that NCAA has chosen when it comes to the evolving (evolved) world of amateurism in college sports, but the problem is that it also isn't a legal theory, which coincidentally is what the Supreme Court of the United States needed to hear if they were going to side with the NCAA.
They did not. The 9-0 decision, while relatively narrow on the face of it, is a gigantic slap in the face of NCAA "amateurism" in a broader sense, and the funniest part of all of this is that the NCAA has no idea what to do next.