For the Brotherhood. For Ohio State. For the great state of Ohio.
This is what the Buckeyes fight for each and every week.
Three coaches set the tone in the Ohio Game Trailer: Ryan Day, Keenan Bailey and Matt Patricia.
"Our culture is built on a word called fight. The game of football is a fight. Life is a fight," Day said. "But the key is that you're not doing it for yourself. You're doing it for your teammates. You're doing it for Ohio State. You're doing it for the great state of Ohio.