Sports are filtered through increments of time that are predictable and reliable.
A college football game is four quarters long, each lasting 15 minutes. The Michigan game is the last game of the season, and it always takes place in late November. You will get either extremely bored or extremely angry during a game against an out of conference opponent with exactly nine minutes and forty-eight seconds left in the third quarter. The Domino's pizza tracker is always 15 minutes behind on game days.
These are the temporal guideposts that we structure our lives around every fall, and if they didn't exist the whole operation would collapse into anarchy.