The NIL era has changed everything. One potential positive (aside from players finally being able to exercise some control over their own brand and image) is that we're finally getting some market transparency when it comes to the value of talent.
Ryan Day says, for example, that a star quarterback is currently worth about $2 million, and that his team needs roughly $13 million in NIL money each season to stay competitive. In a functioning market economy, that's useful information to have!
Is Ohio State doing what it takes to stay competitive in that marketplace, though? The Dubcast will put on its collective thinking cap to analyze this important question.