Roy Hall set the tone in the Big Ten Championship Game trailer.
“Every season, the goal is to climb to where the air is rare,” Hall said. “It always starts in the dark when nobody is watching. What are you willing to sacrifice to be a champion? How much blood, sweat, tears are you willing to lose just to be on top of the mountain? Some dream of the summit, but only the relentless, fearless, hungry actually rise. This is where champions are made. Only the strongest can breathe at this altitude. Only the toughest can stand where others fall.