Ohio State experienced an unprecedented level of recruiting success in the decade.
The decade started off with a little bit of Jim Tressel, but then it was Urban Meyer taking over and leading Ohio State through the 2010s. Meyer earned his reputation as an elite recruiter while in Gainesville, and that certainly continued during his tenure in Columbus.
Some folks say that a program like Ohio State tends to recruit itself, but when you're butting heads with Alabama, Georgia, and other national powers, it requires a tireless head coach and a dedicated staff.