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Ohio State's 2024 National Championship Proved NIL, Revenue-Sharing Strategy Works Without Winning Every High School Recruit

It’s impossible to tell exactly how much NIL and revenue sharing dollars factored into Felix Ojo’s decision to attend Texas Tech, but there’s no denying it was a factor.

Being a five-star offensive tackle, Ojo represented what’s been a desperate recruiting desire for the Buckeyes for the better part of a decade. Ohio State hasn’t landed a five-star offensive line bookender from outside The Buckeye State since Nicholas Petit-Frere signed on in the class of 2018. The Buckeyes haven’t landed a top-100 OT in general since Ohio five-star Paris Johnson Jr. in 2020 – not counting Donovan Jackson in 2021 – though Sam Greer (the composite No.