Sponsored jersey patches could be coming soon to Ohio State’s uniforms.
As part of its announcement on Wednesday that it had agreed to a multimedia rights contract extension with Ohio State, Learfield revealed that Ohio State is “engaging brands that are highly interested in pursuing a jersey patch partnership with Ohio State in anticipation of the NCAA rule change.”
“As one of the most celebrated schools in college athletics, boasting 36 sports, a jersey patch opportunity with Ohio State would represent one of the most highly coveted sponsor partnerships in college sports,” Learfield wrote in its news release.