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Ohio State, NIL Collectives Walking Fine Line Between Staying Competitive and Staying Compliant

With a lack of clear-cut rules governing what college sports teams are and are not allowed to do now that athletes are permitted to profit from their name, image and likeness, coaches like Ryan Day are finding themselves in a tough spot.

Do they do whatever they have to do to ensure they continue to land top recruits, even if that means violating NCAA rules that aren’t currently being enforced? Or do they remain careful to follow the law to the letter, knowing that could put them at a disadvantage against schools that are being more aggressive?

Day didn’t try to downplay how tough that conundrum is when he was asked on Friday about the current state of NIL in college sports.