Ohio State announced a new initiative last week with the goal of helping its athletes land more NIL deals.
During a gathering of local businesspeople at the Covelli Center on Thursday, Ohio State officially launched the NIL Corporate Ambassador Program, which will set up partnerships for OSU athletes to serve as ambassadors for Columbus companies.
The program’s objective is to create business relationships between Buckeye athletes and local businesses in which athletes will endorse the businesses through social media, on-site appearances and/or commercials for a term of three to 12 months. Ohio State is recommending that athletes who agree to full-year ambassadorships make 12 social media endorsements, six on-site appearances and one commercial or media advertisement, though the terms of each ambassador agreement will ultimately be negotiated between the business and the athlete.