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Ohio State, Future Branding Bon Vivant of the College Football World

Ohio State is notoriously brand-aware and litigious. Years ago, when Eleven Warriors dot com was but a wee shadow of its current self and frequented mostly by Tolkien aficionados with clumsy fingers, we put on a few tailgates using the name of a certain recognizable college sports mascot. It was really just a way to have some fun and celebrate the growth of the site while raising a few bucks for charity, but the name was a no-no and we were forced to change it.

That's a small example of the extremely large effort that the Ohio State University expends in protecting its various trademarks; in the past several years they've sent out dozens upon dozens of cease and desist letters to various companies and businesses that were foolish enough to use an Ohio State logo, likeness, or colors in a way not sanctioned by the university.