Ross Bjork is not a very popular guy these days. Despite the fact that the Ohio State football program won the national championship last year, Bjork continues to handcuff their recruiting efforts, as well as changing beloved traditions. NIL has been lacking for recruits in the 2026 recruiting class for the Ohio State Buckeyes.
Several five-star recruits have turned their noses up at the Buckeyes because of poor NIL offers. Bjork has consistently refused to let outside collectives help the Buckeyes fund NIL efforts, despite the fact that numerous other schools around the country continue to do so.