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Ohio State AD needs to reverse course on NIL collectives after making a big mistake

The Ohio State football program hasn't been able to land some key recruits this cycle due to NIL mismanagement. They are now changing their philosophy.

Sept 7, 2024; Columbus, OH, USA; Ohio State athletic director Ross Bjork (left) walks into Ohio Stadium before the Buckeyes' 56-0 win over Western Michigan. | Lori Schmidt / Columbus Dispatch / USA TODAY NETWORK

The Ohio State football program has had a clear philosophy when it comes to NIL over the last couple of years. They will not pay incoming recruits a massive amount of NIL money.