The Ohio State Buckeyes, led by the Ohio State University president Ted Carter, are making it clear the Big Ten isn't paying out an appropriate piece of the pie to OSU from a revenue-sharing perspective.
USA Today's Blake Toppmeyer believes Ohio State can kill the Big Ten singlehandedly by eventually wanting too big a share. The accusation runs deep enough that Toppmeyer believes the program only has apathy for football programs like the Purdue Boilermakers, Minnesota Golden Gophers, and Rutgers Scarlet Knights -- and by extension, similar bottom-spending NIL players in the conference like the Maryland Terrapins and UCLA Bruins.