The Ohio State football program has taken a very cautious approach to how they are using NIL. After the House Settlement, Ross Bjork decided that he wasn't going to use any third-party collectives to help facilitate NIL deals, despite other teams doing that.
This approach has led the Buckeyes to miss out on several high-level recruits to this point. A lot of those kids have decided to commit to programs that have offered them more money than the Ohio State Buckeyes did. Now, things look much better for the Buckeyes.
New NIL rules have come down that seem to have proven Bjork correct.