NCAA unanimously allows athletes to benefit from their likeness

Joe Maiorana-USA TODAY Sports “In the Association’s continuing efforts to support college athletes, the NCAA’s top governing board voted unanimously to permit students participating in athletics the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model.”

Well, that was much faster than anticipated. Only a few weeks after California’s landmark bill was signed into law, the NCAA has also decided to allow college athletes to profit of their own likeness. They capitulated much quicker than I could have ever imagined, but that’s totally fine. The press release mentions that, “The board asked each division to create any new rules…