Back to the Ohio State Buckeyes Newsfeed

Michigan Football Made an Awful Marketing Mistake in 2014... and Then Made It Worse

Did you know that former Michigan athletic director Dave Brandon was a backup defensive end on one of Bo Schembechler's teams during the 1970's?

I only point this out to emphasize that Brandon (probably) wasn't intentionally trying to destroy Michigan football's national reputation during his tenure at the school years later. It'd be a much more intriguing story if he was some kind of secret Buckeye double agent, but this is a story about incompetence, not espionage.

In 2014, Michigan football had a problem.

Actually, they had a lot of problems. Brady Hoke was still their coach, and was still trying to do his best Tressel impersonation but without the coaching acumen or athletic talent.