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How the Ohio State football team screwed up NIL after a national championship

Coming off a national championship, the Buckeyes should have known what to do with their NIL. Instead, they screwed things up.

Ohio State athletic director Ross Bjork talks to fans before the Buckeye football team's 35-7 win over Iowa on Saturday, Oct. 5, 2024. | Lori Schmidt / Columbus Dispatch / USA TODAY NETWORK via Imagn Images

The Ohio State football program should be feeling great about its recruiting class in the offseason, coming off a national championship. Whenever a team wins a national championship, there is usually a recruiting bump that comes from that.