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How The Many Failures of Mark Emmert and the NCAA on NIL Have Led to the Current Craziness in College Sports

The NCAA does some things very well. Putting on a season-ending basketball tournament that is the focus of the nation for a few weeks every spring jumps to mind as a relevant example.

But when it comes to many of the things one might expect the governing body of college sports to do well, the Association comes up just a wee bit short. Take, as case in point, the transition to the NIL era in college sports: it's been an utter disaster from a governance standpoint.

After spending the better part of the era's first year doing nothing of substance aside from convening a blue-ribbon panel, the NCAA finally realized that things have gotten out of hand with schools and supports doing their level best to weaponize their ability to land coveted players real adult money legally.