It’s wild to think it’s been less than three years since college athletes could begin making money off of their name, image and likeness.
Players are now collecting thousands, hundreds of thousands or even millions of dollars from third-party NIL collectives. Despite the intentions of administrators to make it otherwise, that money is often being used as an inducement for recruits and transfers to attend universities around the country.
The genie is never going back in the bottle. Player pay is here to stay. But the unregulated nature of NIL as it stands doesn’t appear to be a permanent solution.