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Former Ohio State Basketball Player Brandon Fuss-Cheatham, Columbus Entrepreneur Zach Beebe Working with Buckeye Athletes on NIL Management

Brandon Fuss-Cheatham knows what it takes to run a successful business, and he also knows what it’s like to be an Ohio State athlete.

A basketball player for the Buckeyes from 2001-05, Fuss-Cheatham is the CEO of Moby Dick Unlimited, a Columbus-based branding and marketing company. Now, Fuss-Cheatham is using his experiences both as a former college athlete and a current business owner to help current college athletes – including some of the most prominent athletes at Ohio State – create brands and businesses of their own and navigate the new world of name, image and likeness benefits in college sports.