Ohio State announced a plan to raise 2017 ticket prices Monday morning. It's a sign of the times where elite coaches command seven-figure salaries.
Less than 24 hours later, Tom Knox of Columbus Business First unearthed a 2005 conversation between former Ohio State athletic director Andy Geiger (most Ohio State fans remember him as "Jim Tressel's boss") and William Struder, the emeritus director of libraries.
In it, Geiger laments the football-industrial complex while also acknowledging prices need to go up to meet demand.
Perhaps most interesting, however, is this exchange where Geiger talks about the "curse of football" and says he's more proud of a fencing national title than the 2002 national football title:
I tried to do my job as effectively as I possibly could as director of athletics.