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Column: ESPN/Disney has invested in the Women’s NCAA Tournament and fans are responding with viewership

March Madness is a spectacle, and every year the masses get together to view one of the greatest three week stretches in sports. The spectacle of sports grabs the attention of the American public. This year the the adoration and fandom has not stopped at the Men’s tournament, and the annual Women’s NCAA Tournament has been on a record setting run.

Over the year, many of the major sports programming networks have made a commitment of broadcasting women sporting events in the spotlight. This year’s women’s tournament can be found on Disney’s linear broadcast network ABC and the primary ESPN channel with additional coverage on the other ESPN networks.