If private equity money seeps into the Big Ten, the Ohio State Buckeyes and Michigan Wolverines will be on a separate tier from the conference's bottom-feeders, the Rutgers Scarlet Knights and Purdue Boilermakers.
Cleveland.com's Stefan Krajisnik made sure to differentiate the haves, like Ohio State, from the have-nots, like Rutgers. Krajisnik also shared the silver linings for the B1G's underbelly if private equity money flooded the conference.
"If teams are allowed to sell advertising via jersey patches, some schools (Ohio State) would find much more lucrative deals than others (Rutgers)," Krajisnik wrote.
"Instead of those schools finding separate deals, the conference — with its new private entity titled Big Ten Enterprises — could sign a league-wide jersey patch deal.