The casual smile gets you first. Then comes the all-knowing, perfectly timed glance up to the cameras.
It was all Ohio State running back Trey Sermon could do -- cheesing it up for television as officials reviewed whether he scored a touchdown on a long run against Clemson in last week's College Football Playoff semifinal. He knew -- we all knew -- he clearly did not.
Maybe the joke was on the rest of us. Sure, it became an instant meme. And no, that smile and glance didn't sell officials on a touchdown that never happened.