No one can dispute that the rivalry between the Ohio State football program and Michigan is one of the greatest rivalries in college football. In fact, many consider it the best rivalry in all of sports. Hate between these programs has festered for decades.
These two programs are two of the greatest in the sport, too. That's part of what makes the rivalry so great. Most times when these two teams face off, there is something very big at stake. The Ohio State Buckeyes certainly know that based on the last four years.
Apparently, everyone knows that except those in charge of the Big Ten Conference.