How do you pronounce GIF?
For years, it was a hard G for me. Graphical Interchange Format is the government name for those little animated things, and graphical begins with a hard G. Logic (soft G in the middle that word) suggests (two soft Gs) GIF's pronunciation goes harder than Jeremiah Smith (J always sounds like J, with apologies to Latinos and Spaniards).
I argued on behalf of hard G against the soft G faction for years. GIF could not possibly sound exactly like the peanut butter of my youth, which was also the stage name for a band I saw play several times in college - Jif and the Choosy Mothers, marvelous band name - because it just couldn't.