2019 was a banner year for A’s season tickets, when they scrapped the season ticket concept entirely and created the A’s Access membership plan.
In the first year of A’s Access, the team doubled its previous season ticket base, to over 9,500 members, and the average member was 11 years younger than the previous year. Like a gym membership, it was an auto-renewing monthly fee, that gave access to every home game, set seats for at least 10 games, and nice discounts on food, drinks, parking and merchandise. It was a smashing success.
Attendance improved by over 6% year over year (overall MLB attendance did not change in the same time period).