Happy Thursday, Athletics Nation!
What has seemed like a long inevitability has finally almost arrived. Announced along with this year’s rule changes, in the 2023 season MLB teams will be able to add advertisement patches to their jerseys.
As previously detailed by Chris Creamer of SportsLogos.Net, the allowance is for a 4x4 inch patch from a single advertising partner to be worn on a jersey sleeve. Ad patches will go through MLB and MLBPA approvals and can’t advertise alcohol or gambling. The addition of MLB uniform advertisement comes two years after Nike signed for their maker’s mark to be on the chest of every MLB player, and after New Era has had their logo on the left side of every cap since the 2016 postseason.