MESA, Ariz. - With the A’s looking for a new stadium in town, plus the Warriors leaving for San Francisco and the Raiders looking elsewhere, Oakland’s new ad campaign wants to make sure you know which city the A’s call home.
“It’s not too suble,” A’s vice president of sales and marketing Jim Leahey said with a smile.
“Rooted in Oakland” features commercials shot at Oakland’s City Hall, the Oakland Zoo, Lake Merritt and BART, among other spots, all of them with the light-hearted, entertaining vibe of past ad campaigns from Hub Strategy, but for the first time ever, all of the ads were filmed in the East Bay.