Happy Star Wars Day, Athletics Nation! What was once just a fun play on words on the internet (“May the 4th be with you”) has now expanded into a full-on cultural holiday.
As a lifelong fan of both the Oakland A’s and the Star Wars franchise, I always enjoy seeing the two intertwine. In recent years, the A’s have embraced the Star Wars theme at least once each summer for one of their fireworks nights, usually accompanied by plenty of cosplay during the opening ceremonies and throughout the night in the stands.
However, nobody capitalizes on pop culture for promotional purposes more than minor league baseball.