UHND.com · Feb 15, 2016
Creative Southern Recruiting is Key to Notre Dame’s Future
Photo originally posted to TwitterNotre Dame stepped into the modern era of recruiting when head coach Brian Kelly arrived in South Bend in 2010. It began with the “Pot of Gold” campaign, a bundle of mailers sent to potential prospects and committed recruits over the past several years. The Class of 2016’s “Pot of Gold” included fake scratch-off lottery tickets revealing different messages, such as an awarded scholarship, as well as photos of each recruit wearing Notre Dame jerseys.
The Pot of Gold packages includes faux scratch off tickets with messages and pictures. Pretty cool pic.twitter.com/zsZyDpTbKR
— Tom VanHaaren (@TomVH) January 30, 2016
