On Saturday, the two sides will meet for the so-called Old Farm derby at Portman Road for the first time since 10 February 2019.
The last game between the clubs saw Norwich City win, 3-0 before it went on to win the Championship and be promoted to the Premier League, whilst Ipswich were relegated to League One.
Andy and Sharon Bowles run the merchandise stand in The Forum, Norwich.
He said: "We've decided we want to do something positive with the derby this year... all our profits from the day will be donated to the town supporters foodbanks.