It may just be a plastic seat in a football stadium, but for fans the position from which they watch their team play is about so much more, shown by the outpouring of emotion from Norwich City supporters after The Canaries revealed a revamp of Carrow Road.
The Canaries' stadium was renovated across four phases, including away fans being moved to a new area from the start of next season.
It means more than 3,000 season-ticket holders who sit in the lower tier of the River End and part of the South Stand will be moved.