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Norwich City have new shirt sponsor remove adult content from social media accounts

Norwich City have had their new shirt sponsor remove sexually provocative posts from one of its social media accounts after a backlash from fans.

A number of supporters criticised the club for agreeing a deal with BK8 after discovering the betting company used adult content to promote itself.

Norwich said they "worked swiftly" with BK8 to remove the posts.

"These posts and marketing do not align with the wider Norwich City vision and values," the club added in a statement.

While adult content has been removed from at least one of BK8's Instagram accounts, supporters have found similar content on other social media accounts linked to the company.