A business selling Norwich City merchandise said it had been left red-faced after its marquee signing went missing.
On The Stall City borrowed a tent from the Community Sports Foundation for the Royal Norfolk Show at the end of June, after its own marquee had blown away in high winds.
But when director Andy Bowles returned to collect it from the Norfolk Showground on the edge of Norwich it was nowhere to be seen.
"Its exasperating, but it's also really embarrassing," he said.
On The Stall City, which sells Norwich City surplus kit in aid of the Community Sports Foundation, operates out of The Forum, in Norwich.